HTC Incredible : Ignoring Calls While Taking Phone From Holster

It seems every time I get a phonecall, I go to remove the phone from it's holster (leather horizontal type) and look down at the phone to get the "missed call" message... Doesn't matter if it's on the 1st, 3rd, 5th ring... it seems like it's auto-ignoring based on my attempts to get it out of the holster. Can someone tell me if this is a magnet deal, a setting i'm setting, or if there's an option I can turn off/program I can install that makes it harder to ignore calls? Perhaps I'm just brushing the ignore button? Unrelated, it seems if I get an email and don't look at my phone, it continues to beep at me every few minutes until I look at it, is there a way to tell it "notify once, then stfu"?